Wine Marketing & Sales: Success Strategies for a Saturated Market

Description

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Review This book does an excellent job in describing the complex (and basic)wine business principles such as marketing, strategy, finance and social responsibility. --Robert Mondavi, Robert Mondavi WineryA must have for anyone who is interested in developing successful strategies to compete in the NewWorld wine marketplace. --Gina Gallo, E&J Gallo Winery Read more From the Inside Flap Long overdue, this comprehensive text provides an in-depth, hands- on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napas most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand. Read more

Features:

Product Details:

Hardcover: 347 pages
Publisher: Wine Appreciation Guild (March 30, 2007)
Language: English
ISBN-10: 189126799X
ISBN-13: 94
Product Dimensions: 6.8 x 0.8 x 9.9 inches
Shipping Weight: 2 pounds
#297 in Product Management

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