"Opening and Operating a Retail Bakery" by Rick Douglas Crawford is a comprehensive textbook published by Wiley & Sons, Incorporated. This trade paperback book covers topics in technology, engineering, business, and economics, specifically focusing on home-based businesses, food science, and new business enterprises. With 320 pages of content, this book is a valuable resource for those looking to learn about the ins and outs of opening and operating a successful retail bakery.