PUREOLOGY Pure Volume Shampoo is a Lightweight shampoo that clarifies, enhances volume and restores movement in finer Pureology Pure Volume Shampoo is a unique formulation that helps to create buoyant and voluminous hair. The shampoo is specifically designed for fine, color-treated hair, and is made with an sulfate-free, concentrated formula that helps to protect and enhance the vibrancy of your hair color. Pureology Pure Volume Shampoo contains a blend of botanical extracts, vitamins, and other nourishing ingredients that work together to add volume, moisture, and shine to your hair. The shampoo creates a luxurious lather that gently cleanses the hair without stripping it of its natural oils. It softly removes impurities and buildup, leaving your hair smooth, shiny, and weightlessly voluminous.