"Win-Win Selling: Turning Customer Needs Into Sales" by Larry Wilson is a trade paperback book published in 2011. With a focus on sales techniques, this 160-page book offers a unique approach to sales by emphasizing the importance of meeting customer needs and turning those needs into sales. Written in English and published by Winsource Publishing LLC, this third edition book is a valuable resource for anyone looking to enhance their sales skills and succeed in the sales industry.