New in Box! Retail is $39 on website. You are seeing an example of the brush, the actual box in the picture, has not been opened. This brush is amazing!!! Custom Cover Blending Brush Sweep, blend and buff liquid or cream foundations onto skin, blending outward. ANGLED SHAPE FOR FULL CONTROL: Customized coverage, every time. Use this foundation brush to build up your products for exactly the cover you want with each look. HIGH-QUALITY PROFESSIONAL MAKEUP BRUSH: Made with high-density vegan bristles for easy blending and a totally seamless finish. CREAM AND LIQUID FORMULAS: This iconic foundation blending blush will have you applying liquid and cream formulas like a pro. HOW TO USE: For lighter coverage, use this foundation makeup brush to blend with long sweeping motions. For medium natural coverage, apply using circular buffing motions. For the fullest coverage, apply using patting stippling motions.